IKEA SKÄMT COLLECTION

Nowadays people are obsessed with technology. IKEA created a new line called Skämt, that in Swedish means joke.
A fake line created just for the technology addicts.
Actually this collection was invented just to alarm that obsession and play with the consumers on April Fool's.

Agency: Ogilvy New York | AD Gabriel Mascarenhas, Walter Soares | CW Andrew Chisholm | CD Della Mathew | CCO Alfonso Maria